Looking for a more practical Media Training that will help you create an effective communication and marketing strategy to promote your business?
Let’s talk!
I offer individual and group Media Training on the most urgent topics for your business, aiming at the elaboration of a clear, simple and direct marketing and communications strategy so that your business disclouse can be more effective!
MAIN TOPICS
- Social media
- Learn how to make your own communications diagnosis
- Think strategically – draw a long and short term strategy for your communications plan
- Know how to strategically organize actions and publications
- Learn which communication channels to use based on needs and possibilities
- Internal communication – improve your company’s internal communication
- Communication with stakeholders (public related to the company): customers, vendors, providers, local community, employees, among others
- Create a relationship with the press
PROGRAM: “Do it Yourself” course!
The “Do It Yourself” course will prepare you to take care of your marketing communications work in a comprehensive and holistic way.
Starting with brand positioning, going through personal marketing, persona design, and establishing online and offline channels, the course will help you understand how the processes within marketing communications functions.
After it, you will be able to fully position your brand in the market .
Express Course
|
Class 1 Diagnosis and Persona Creation |
Class 2 Position your Brand |
Class 3 Channels, Media, and Content |
Class 4 SEO Planning and Tools |
Class 5 Media Actions and Management |
|---|---|---|---|---|
Topics:- Who are you? - Which is your goal on the market? - What do you want to achieve with communication and marketing? - Who is your audience? - Persona design – define your audience in a persona. ----- Let's Plan Together?In this module we will make a great diagnosis of your brand. What you already have, what you can improve, and who your target audience is will be some of the covered issues. |
Topics:- Care with personal/brand image - Coherence and positioning - Define your brand image – Personal Exposure ----- It's time to reflect!How about talking a little about the essence of your brand? Let's list the main aspects of your business together and outline a successful placement. |
Topics:- Channels - Evaluate and decide which channels you should be present on - How to start creating content - Constancy and Consistency - The importance of interaction and engagement - Keep updated - be aware of publications and releases in your sector ----- Make the right choiceIn this module you will learn how to evaluate which are the best channels and media according to your audience and also the type of content to publish. |
Topics:- Why SEO Matters? - SEO Tools - keyword research - Images and photographs - Channels and technology ----- Understand the importance of SEOIn this module you will learn SEO techniques to start your blog/website and consolidate your brand online. |
Topics:- What to consider - team management, content, schedule - Time and content – creating priorities - Tools - Which ones to use to create and organize your posts - Online directory - How to organizing your materials - Publications Calendar ----- Hands on!In this module you will be helped to prepare a content plan and build a calendar of publications. |
Topics:
– Who are you?
– Which is your goal on the market?
– What do you want to achieve with communication and marketing?
– Who is your audience?
– Persona design – define your audience in a persona.
—–
Let’s Plan Together?
In this module we will make a great diagnosis of your brand. What you already have, what you can improve, and who your target audience is will be some of the covered issues.
Topics:
– Care with personal/brand image
– Coherence and positioning
– Define your brand image – Personal Exposure
—–
It’s time to reflect!
How about talking a little about the essence of your brand? Let’s list the main aspects of your business together and outline a successful placement.
Topics:
– Care with personal/brand image
– Coherence and positioning
– Define your brand image – Personal Exposure
—–
It’s time to reflect!
How about talking a little about the essence of your brand? Let’s list the main aspects of your business together and outline a successful placement.
Topics:
– Why SEO Matters?
– SEO Tools
– keyword research
– Images and photographs
– Channels and technology
—–
Understand the importance of SEO
In this module you will learn SEO techniques to start your blog/website and consolidate your brand online.
Topics:
– What to consider – team management, content, schedule
– Time and content – creating priorities
– Tools – Which ones to use to create and organize your posts
– Online directory – How to organizing your materials
– Publications Calendar
—–
Hands on!
In this module you will be helped to prepare a content plan and build a calendar of publications.
PRICE
$500 – Full Course
$125 – Single Modules
