Estar na Web x Produção de Conteúdo

In this article, we will talk about Website vs Social Media presence and give you tips on how to run your own social media channels!

Before we get started, you should know that not every company or professional needs to have constant and perfect online content production and you will understand why!

There is a certain pressure among entrepreneurs and self-employed professionals that forces them to go online causing a certain panic. These professionals are from diverse fields, and most of the time, they don’t have the ability to be feeding social media channels.

Having a static page, even if on Facebook, with essential information about the service or product provided, is enough for one’s business to be found and have some credibility in the online world.

However, if you want to venture deep into digital marketing, with the main focus on producing online content, but don’t have enough resources to hire a professional, here are some elementary tips for you to get organized and benefit from the freedom you find on the web:

5 basic tips to run your own social media channels

1- Separate your personal channeld from the professional/business ones

This is one of the most common mistakes among freelance professionals: adding personal subjects into professional channels. Of course, you can post anything you want on your personal page, but not on your company’s channels, you should be careful. Why? Unlikely your friends, your customers may not be as tolerant. In addition, the company’s name should be found, and not the owner’s

Nevertheless, there are exceptions to this advice. For example, an architect, a hairdresser, or an artist (among other professionals) who wants to reinforce his/her brand under his own name, and in a more friendly way, could find more freedom by doing this on a personal channel. Obviously, the content posted should be massively professional.

Remember, you are not just selling to your friends so keep it professional.

2- Choose the channels you want to be present in

There are many channels, but do you know where your audience is located? Do you know the demographics of each social media channel? Do good research online and ask your customers to find out which channel you should be on.

3- Be constant and consistent

If you realize that you can post only once a week, there is nothing wrong with that, the important thing is to be constant. Do not post five days this week and the next week just once. Remember that even if you don’t see it, there is an audience following you.

Start small and, with time and more experience, post more if you can, but let your audience get a sense of when they will find a new publication. Having a calendar of publications can be extremely helpful.

4- Interact with your audience

Remember that most online channels are not just to inform the clients and friends, but to establish a point of contact between you and your audience.

Answer questions and interactions in general, so that you will not only be doing good customer service but also making your content visible to more people.

5- Forget excessive advertising

Social media channels should be explored wisely: it is not the best place for commercials. Your customers and the other followers you have are hungry for relevant information from your market.

For example, I could say: “Hire Mariliza Bonesso to do your communication strategic planning. She is excellent!”. Who am I to praise myself?! This compliment will certainly have no validity because it is produced by me and for me. The same applies to any brand or you haven’t seen the slogan “the best burger in the country” out there!

So, what do you need to do to “prove” myself excellent? Give my audience something they need, information that contributes to their personal lives and their business growth. Good products and services are also the best “promotion” a company can do.

The good practices on the internet are exactly the same as in a physical store, Occasionally, however, entrepreneurs may not have this perception.

On the internet, less is also more; clear and quality information, good service, and care for your audience must prevail.

What do you think it’s better for you? Website vs Social Media presence?

Share your experience with us in the comments below!

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